Here's What You Need to
Know About Marketing
Your launch event should be organic to you and celebrate your book and the people who've supported you. This means identifying people with large platforms who can speak to you, your book, and your expertise. For most authors, this means using social media to spread the word about
their book and engage their audience.
Your website should be the landing page where people get a sense of who you
are and what your book is all about.
Choose a few marketing efforts (speaking events, social media, blogging, mail
marketing, etc.) that seem enjoyable to you, and focus on those things first.
You do not need to do everything at once!
Yes, you need a launch event. Whatever that
means to you.
Send free copies of your book to key people.
Build your platform(s) organically.
Invest in a great website.