Here's What You Need to

Know About Marketing






Your launch event should be organic to you and celebrate your book and the people who've supported you. This means identifying people with large platforms who can speak to you, your book, and your expertise. For most authors, this means using social media to spread the word about

their book and engage their audience.

Your website should be the landing page where people get a sense of who you

are and what your book is all about.

Choose a few marketing efforts (speaking events, social media, blogging, mail

marketing, etc.) that seem enjoyable to you, and focus on those things first.

You do not need to do everything at once!

Yes, you need a launch event. Whatever that

means to you.

Send free copies of your book to key people.

Build your platform(s) organically.

Invest in a great website.

Be intentional.