HOW TO BUILD A powerhouse BOOK MARKETING CAMPAIGN WITHOUT HIRING A PUBLICIST
Feeling a little unsure about what you should do to market your book after your book has launched?
You’re not alone.
Many authors feel overwhelmed with which book marketing strategy to follow once they’ve published, and struggle with questions like:
How do I get my book into bookstores, libraries, and gift shops?
How do I land speaking gigs?
Should I hire a publicist, or someone to manage my marketing for me?
Bestseller Bootcamp will walk you through everything you need to know to take all your platform-building and launch efforts, and turn them into a full-fledged career as an author.
I’ve worked with hundreds of authors in my career as Marketing Director at an independent publishing house, and have seen time and again what works, and what doesn’t work for marketing books.
Let me show you step-by-step how to build a solid and sustainable book marketing plan that saves you time, energy, and money.
are you ready for bestseller bootcamp?
Discover exactly what you need to include in your book marketing strategy, and what you don’t
module 1: introduction to bestseller bootcamp
Feeling overwhelmed by all the different options you have to get your book out into the world? Are you considering spending hundreds or even thousands of dollars to get featured in magazines or podcasts?
In this introduction, we will go over what a “bestseller” really means, what a publicist does (and doesn’t) do, and how to know if hiring a publicist is right for you.
module 2: how to create an author media kit
What is a media kit, and do I really need one?
A “media kit” is basically a collection of information about you, your brand, and your book. In this module, we will talk about all the components of a media kit, what you need and don’t need, and how to use those components to work for you.
module 3: how to make your book stand out in a crowded marketplace
Wondering how to get your book out into the world in the “traditional” sense, such as bookstores, gift shops, and libraries?
In this value-packed module, we’ll cover just how to do that, all without having to hire a professional to do it for you.
module 4: how to pitch yourself as a speaker and sell more books
Do your book marketing goals include speaking at events or to groups of people?
In this module we will talk about how to pitch yourself as a speaker and how to sell your book at those events.
module 5: how to build a successful ad strategy for your book
Feeling overwhelmed about all the advertising options for your book?
This module will cover how to focus your ad strategy and create a plan that will work for you, your comfort level, and your budget.
module 6: crossing the finish line to publishing success
You might have heard this before: the book marketing game is a marathon and not a sprint. It’s true! In this module we will review all we’ve learned about marketing your book without having to hire a publicist, and how to keep yourself motivated in the ups and downs of the writing journey.
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Refund Policy: Please note that due to the nature of digital products we are unable to offer refunds once purchased.
See you in class!