Crowdfunding 101

how to create a wildly successful crowdfunding campaign for your book

book marketing basics course

With so many options for crowdfunding nowadays, what is the best option for your book?

Crowdfunding is an amazing option for many indie authors looking to create awareness and excitement around their book, not to mention fund part or all of the publishing process.

In this course, we’ll discuss the various platforms, how to choose the right one for you, and the elements of a successful crowdfunding campaign.

We’ll also go over what to do while your campaign is live to generate attention for your campaign and help you meet (and maybe even exceed!) your crowdfunding goals.

let’s get started!

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Fundraising is the gentle art of teaching the joy of giving.
— Henry Rosso
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step-by-step how to create a successful crowdfunding campaign for your book

module 1: how to know if crowdfunding is right for you

Are you curious about crowdfunding? This module will answer your most basic questions about crowdfunding, starting with the basics.

Once you determine whether or not crowdfunding is right for you, we’ll go through all you need to know to set up a successful campaign.

module 2: how to choose your crowdfunding platform

With so many platforms to choose from, how do you know which platform is right for you? In this module we will go over the most-used platforms for crowdfunding, and how the subtle differences between them make a huge difference.

Once you have determined the platform for you, we’ll go over all the things you’ll need to have in place before setting up your account.

module 3: how to setup your crowdfunding campaign

Setting your budget and timeline can be very overwhelming, but this module will help set you up for success.

You will also learn about how to use crowdfunding to create rewards that your backers will love, including creative ways to get people to buy multiple copies of your book!  

module 4: how to keep your crowdfunding campaign running successfully

Once your campaign goes live, all you have to do is watch the support roll in, right?


There are many ways you need to be engaged and present while your campaign is active. This module will tell you what to expect when you are marketing your active campaign and tips for making your campaign go viral!

module 5: what to do after your crowdfunding campaign is complete

Hopefully the result of all your hard work will be a fully funded campaign! This module will show you how to keep that momentum going and keep your backers engaged with you for the long haul.

As a review, we’ll also go over some general Do’s and Don’ts of crowdfunding!

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Do your homework. Trying to throw together a crowdfunding campaign in a few days and thinking that you will shoot the moon is highly unlikely.
— Chris Muscarella
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Purchase Now For Immediate Lifetime Access


Refund Policy: Please note that due to the nature of digital products we are unable to offer refunds once purchased.

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Josie Robinson, Course Instructor

See you in class!

Roseanne Cheng

Course Instructor