Welcome to Marketing Mondays!
Each Monday we answer your most-asked questions about book marketing, and post our answers on our blog.
To ask us a book marketing question, go here. We love helping authors!
THE BOOK MARKETING QUESTION THIS WEEK IS:
Do I really need to be boosting my posts on social media?
FIND THE ANSWER
(5 minute video)
The short answer is... yes.
Just because you have posted something on social media doesn't mean all of your followers will see it. (That's just the way it is with these "free" social media platforms.)
So yes, if you really want people to see your posts, you need to put some ad dollars behind them.
But... we have good news!
You do not have to spend a fortune to boost your posts, and you certainly don't have to boost EVERY post. Just the ones you know can get some attention and might attract new followers to your page.