Welcome to Marketing Mondays!
Each Monday we answer your most-asked questions about book marketing, and post our answers on our blog.
To ask us a book marketing question, go here. We love helping authors!
THE BOOK MARKETING QUESTION THIS WEEK IS:
How important is it to launch my book in the fall vs the spring?
FIND THE ANSWER
(4 minute video)
In the past, it used to be really important to launch your book in the fall or the spring. That was what everyone expected, and that's the way the industry worked.
In the age of social media, it matters less and less when your book launches. What matters is that you, the author, have put some thought behind it.
Before choosing a time to launch think:
How can I use this timeline to my advantage to reach my audience?
What is my plan for making the most out of my launch?
With so many books coming out every single day, launch at a time that works for YOU!