Write. Sell. Repeat.
The no-nonsense guide to book publishing and promotion.
Most writers understand the importance of building a platform to promote + sell their work from—but there's a huge problem.
They’re operating with zero strategy.
The problem is they are using outdated methods... sharing the wrong content with the wrong people. They have an all-or-nothing mentality, and feel like if they’re not “everywhere” they won’t succeed.
They're keeping themselves occupied with the carefully crafted blog articles, social media posts, and other "busy work", yet not actually attracting new, high-quality readers that will buy their book and become lifelong fans.
And what’s even worse, they have no concrete system in place that constantly draws in new folks who are EXCITED to read their book—and last we checked, you can’t make a living as an author if no one is reading what you’re writing.
Writers just don't have time to focus on all this marketing stuff, right? Fortunately for you... we’ve found the formula for a better way.
In this book we’ll show you a simple, step-by-step system you can use to attract the RIGHT readers—ones who love your book, leave reviews, and become engaged readers and customers.
We’re not just trying to “grow your traffic” here. We’re showing you how to grow your audience with INTENTION.
“This book blew my mind wide open! I jumped right in and started applying the suggestions in the book for myself and my books. If you have been thinking marketing was too hard, scary, boring or just not for you (like I did), this book could change your life!”
— Danet Palmer, Author of Coffee With the Divine
Discover the book marketing knowledge you need to succeed—all in one place.
Get The Evergreen Author + A Special Bonus
You’ll receive The Evergreen Author digital book, a MOBI and EPUB file for your e-reader or tablet, and a special bonus gift.
“This book shares some of the best, hardest won, and truly useful advice for authors in a direct and honest way. A game-changer for authors!”
— Andrew Blotky, Founder of Azure Leadership
Pssst….you’ll get a special bonus when you get the book today.
Your digital copy of The Evergreen Author will be delivered to your inbox right away so you can start discovering how to set your book up for success, but you’ll also get this AMAZING special bonus, for free. Including…
How to Create an Amazing Author Platform Online Workshop
[$97 VALUE]
Here’s the #unfiltered truth about book marketing:
Most of it is just plain wrong.
Most of the guidance authors get from the publishing industry, like:
"Get as many likes and followers as you can on social media"
"Start blogging every week to build your SEO"
“Give away your book for free to build your email list"
"Spend loads of money on expensive Facebook or BookBub ads"
And so on and so on...just doesn’t work for most authors.
It seems like everyone we’ve spoken to about book marketing views it as good luck or just plain mystery as to what really works.
So, we went OUTSIDE the publishing world to learn from people in technology and e-commerce who sell things online (and are hugely successful doing so) to learn how to sell books.
What we learned from them is that there's a formula for selling things, and you can use it for pretty much anything—including books.
When we started using this formula for our own books, our sales took off. And when we shared this formula with our author friends, theirs took off, too.
You shouldn't have to work so hard to promote and sell your creative work.
In the Amazing Author Platform Online Workshop (that you’ll get for FREE when you buy The Evergreen Author book today) you’ll discover the simple sales formula we learned from the e-commerce and tech folks that will TRANSFORM the way you do marketing.
We know that’s a bold claim, but the authors who have seen this workshop have told us firsthand it was a “total game changer” and “one of the best book marketing presentation they’ve ever seen!”
This bonus workshop compliments what you’ll learn inside The Evergreen Author, and will help you get off the book marketing hamster wheel to promote + sell your work in a much more efficient and effective way.
Also, it will help you quit spending any more wasted time on book marketing strategies that just don’t work, and spend MORE time writing those stories that uplift and inspire the world!
Get The Evergreen Author + Your Special Bonus
For Just $5
You’ll receive The Evergreen Author digital book, a MOBI and EPUB file for your e-reader or tablet, and a special bonus gift.
“This slim volume is packed with reliable guidance that will show you how to promote your work in ways that you will enjoy!”
— Amy Hallberg, Award-Winning Memoirist
About the Author
*Me and my rescue dog Daniel, who’s been my faithful writing buddy for over 13 years. ❤️
Hi! I’m Roseanne Cheng.
Over the past decade I've personally written six books, ghostwritten over twenty others, and coached hundreds of authors through the process of selling their own books as the Marketing Director of an indie publishing house, and now, as the cofounder here at Evergreen Authors.
This has given me a huge opportunity to see firsthand what works (and what doesn’t work) when it comes to marketing and selling books.
The three biggest mistakes I’ve seen over the years are these:
Book Marketing Mistake #1
Real, true authors struggle to sell their books because, while they’re amazing writers and storytellers, they don’t understand marketing and sales. They think publishing a great book is enough and become disheartened when other authors with lower quality books seem to dominate Amazon and other retailers.
Book Marketing Mistake #2
Many of those who do understand book marketing and sales unethically use it to their advantage...creating books that totally under-deliver. They aren’t experts in anything other than advertising, so they churn out low quality books that “game the algorithm” and crowd out books from authors like yourself that are actually worth reading.
Book Marketing Mistake #3
Attempting to solve this crisis are the large influx of “marketing gurus” who are here to teach you about how to promote your book, but who either overcomplicate the process or try to sell a single approach that supposedly works for every author. Authors get frustrated because these one-size-fits-all “Sure Thing” strategies never seem to work for THEIR books.
Our main mission at Evergreen Authors is put an end to all of this, right here and now—and to offer writers a BETTER way to market and sell their work.
What I can say with confidence is that while no two book marketing plans have ever looked the same, the #1 thing successful authors have in common is that they found an approach that worked best for them, that was AUTHENTIC to who they are.
Being authentic and selling your work are not at odds with each other. They work together to create marketing magic! That’s why I’m so proud to introduce The Evergreen Author book to you.
It combines the best of all the strategies I’ve learned over the years from hundreds of authors, and now, I’m giving away everything I know in this book. I hope you enjoy it!
Write. Sell. Repeat.
The no-nonsense guide to book publishing and promotion.
Get The Evergreen Author + Your Special Bonus
You’ll receive The Evergreen Author digital book, a MOBI and EPUB file for your e-reader or tablet, and a special bonus gift.
