Welcome to Marketing Mondays!
Each Monday we answer your most-asked questions about book marketing, and post our answers on our blog.
To ask us a book marketing question, go here. We love helping authors!
THE BOOK MARKETING QUESTION THIS WEEK IS:
Do I need a press release for my book?
FIND THE ANSWER
(5 minute video)
We get asked this one ALL the time.
The short answer is... Probably not.
There are so many different ways to get ahold of media nowadays, and while press releases can be very formal and helpful for some, they are certainly not the only way to let people know what you have going on.
If you DO have a formal press release created for your book or any event you have surrounding your book, be sure to use it to its full advantage by:
1. Blasting it out and following up one week later
2. Including it as part of your "media kit" on your website (learn how to create an author media kit step-by-step in my Bestseller Bootcamp course)
3. Being very intentional about who receives your press release