Welcome to Marketing Mondays!
Each Monday we answer your most-asked questions about book marketing, and post our answers on our blog.
To ask us a book marketing question, go here. We love helping authors!
THE BOOK MARKETING QUESTION THIS WEEK IS:
How can I share endorsements for my book without bragging?
FIND THE ANSWER
(4 minute video)
As consumers of media, we are all very sensitive to the WAY people sell to us. While posting all your wonderful reviews can be a great way to let people know that your book is well received, you definitely want to be careful to not sound too annoying or braggy.
Here's our advice:
Create a very simple graphic with the review and the attribution. Reviews without a name attached to them get ignored. Make a connection with that person, and be clear that you are grateful to them. (PS - Canva is a fantastic FREE site to help you quickly create high-quality graphics)
Post a couple words of gratitude about the review. Don't go overboard. Just a quick, "So grateful for this amazing review from X!" is plenty.
Don't over post. Remember-- this marketing business is a long game. Collect all your reviews in a google doc and schedule them out to social media. Maybe you only post them once or twice a month.
The marketing rule is generally 90/10. 90% of what you post should be helpful to your audience, and 10% can be self promotion. Posting great reviews of your book definitely falls into the 10% category, so dole your glowing reviews out carefully!